Mimetic desire. The greater the number of people who report that they are taking antidepressants, the greater the number of people who feel that what’s keeping them from living a better life is an antidepressant. To make people desire Cipralex, it’s not enough to boast of sales data, persuade people of the medication’s effectiveness or ridicule psychotherapy as either a relic from the past or “a luxury for the rich.” The act of taking the medication is presented loudly as the sovereign act of a person who is taking responsibility for his life and shaping his destiny voluntarily. The message is, “Don’t be heavy.” Because in a world of psychoactive substances, there’s no longer a difference between happiness and pleasure. The newly approved digital psychiatric drugs that are designed to monitor patients’ compliance should raise many bioethical questions. Are we approaching the day when those who refuse to take a small pill that will thrust them into Paradise will be considered incorrigible killjoys?